If your website design is appealing and flawless, then no one can stop your business growth. However, to benefit from everything an online store offers, you have to invest in optimizing your website’s performance. However, website performance optimization includes different facets of online performance: page responsiveness, page navigation, page speed development, SEO, etc.

So, let’s move forward and understand how you can optimize your eCommerce Website.

How to Improve Your eCommerce Website’s Performance?

Website Speed

Nowadays, customers expect fast-loading sites. Thus, businesses demand a website fast because it immediately influences the customer experience and conversion rate when a page takes longer to load. As per Google researchers, website owners have just 5 seconds to retain users before they think about leaving the site. 

The page load time of 100 milliseconds is fair on Google’s SERP performance. However, suppose your website load speed is greater than 10 seconds. In that case, the visitors will begin experiencing disappointment, and chances are they will abandon your website and won’t revisit your website in the future. 

Image Optimization

Image optimization is one of the most reliable ways to enhance the performance of a website. Adding quality images to a web page tell your audience stories and boost conversions. It would be hard to create a useful eCommerce website without images.

Determining the right file format helps in enhancing the quality of images. You can select PNG, JPEG, and GIF file formats to generate high-quality images. Similarly, image compression is also a technique commonly used to enhance image quality. It is usually best to keep a webpage’s total size under 1 or 2 MB. This is because images make up approximately 66% of an entire web page’s weight.

Mobile Responsiveness

The purpose of eCommerce website performance optimization is to improve your site’s loading time. Every company that desires to win in the competitive market has a website with the potential of mobile responsiveness. 

According to the latest report, almost 7 out of 10 internet users would look for consumer reviews on their mobile phones in-store before buying in a physical store. 

For this reason, several eCommerce businesses are making their websites mobile-friendly. If your website isn’t mobile responsive, users will not visit your website and refer to their friends. Instead, they’ll probably start looking for other websites that have a mobile-friendly website design.

Adding High-Quality Plugins

Optimizing website performance is essential for building traffic and turning on your sales targets. Connecting high-quality plugins are the best website optimization technique you can start practising today. The plugins enhance the website functionality that can have huge benefits for your business. But using too many plugins on a website is usually an unnecessary feature. 

Pick only high-quality plugins, and avoid combining plugins with complex content scripts, operations, and assets.

SEO Optimization

SEO strategy is important for a site’s success. It’ll make sure that your website works exactly as per the search engine guidelines, drawing more traffic and getting more chances to convert potential customers. First, examine the website data to check how people are seeing your website. Then, look for web pages that generate more traffic and more conversions. Tools like Google Analytics and Google Search Console assists you get a clear picture of user behaviour reports, bounce rate, number of sessions, and more.

Picking the right SEO keywords can assist your website in ranking better in Google rankings. Tools like Ahrefs and SEMrush encourage you to find keywords related to your business and niche. Use these tools to get further long-tail keywords that match your user intent. 

Compress Your Web Content

Drawing new visitors to your website demands little effort. Good search engine optimization and marketing normally work. The ultimate factor in drawing new visitors is the fast loading times. Having uncompressed content on your website can also make your users experience long page load times. To help resolve this issue, here’s what Google recommends:

  • Minify JavaScript, HTML and CSS 
  • Keep CSS and HTML code consistent with the consistent lowercase casing, quoting HTML tag attributes in the same order, and specify CSS key values. 

Final Thoughts

Optimizing an eCommerce website is crucial as it will help you attract more customers and further boost conversions. Use these tips and see the difference.