Website layout and design is the first thing that your audience perceives, so having a clear and attractive layout puts your brand in a positive light. This way, their chances to be on your page and explore more about your business gets higher.
Today, in this post, we will discuss the best practices for a website layout that will help you retain visitors for a long time.
Some of the best practices for website layout are:
1. Think about your audience
While planning how your site should be constructed, make sure you consider your audience and the purpose of your site? Building an incredible navigational experience for your customers is a key step. Think about your targeted customers who will be coming to your site. Ask yourself, will they need a fancy web layout or prefer something simple? To solve this problem, make sure you build a detailed profile of your buyer personas. It will allow you to plan the layout and extract features that will intrigue your ideal buyers and turn them into customers. So, once you know your audience and their preference, you can plan the layout of your site.
2. Clear content layout
Again, it would help if you thought of your ideal buyer persona. What would be the best way to deliver content to them? Would they like content to be presented in the middle of the page and enclosed by white space and no distractions? Or, do they want less content and more images?
An essential thumb rule that you should follow for content layout is checking how it appears on a mobile device. It is because more people use their mobiles and tablets to access the internet quickly. So if your website layout is not mobile optimized, then optimizing your content should be your next step
3. Compressed Images
Suppose your audience likes large-scale and eye-catching images. In that case, you have to be mindful and not compromise your site speed in the process.
Your images have to be visually attractive – they are essential in keeping your online visitors on your site. Apart from that, make sure that images are unique and high quality too.
Having heavy images can significantly reduce your load speed, and that can negatively impact your conversion rate. However, the longer a page takes to load, the higher the chance they will abandon your page.
JPEG is considered the best image format for sites, and when it gets compressed, the image still remains of high quality. So compressing your images will provide your online visitors with high-quality images and a faster load speed.
4. Don’t clutter – Use whitespace.
Several websites stuff their pages with too many images, content, CTAs, and links. There is an instinct to fill the white spaces of your web page – however, you have to resist that instinct.
According to a study, humans have an attention span of 8 seconds, so make sure that there are no distractions on your page. Therefore, you should carefully design a web page layout that suits your Buyer’s Journey to help navigate your ideal buyers.
Make use of white space to hold your visitor’s attention on the critical features of your site.
5. Install CTAs appropriately
As your web page layout turns visitors into customers, it’s essential to have appropriate CTAs in place. Also, you have to be careful and not to clutter your pages with too many CTAs.
Only use appropriate CTAs on relevant pages. Adding your CTAs in your content will further encourage visitors to act. Avoid having multiple CTAs on the sidebars of your web pages; they will just be regarded as irritating adverts.
In this post, we have learned some of the best practices that you should use while preparing layout design. You can tailor-made these practices depending upon your website purpose. We hope you find this article useful.